1. Keyword Research
YouTube SEO also knows keywords or keywords. It's the same as content on a website, you place keywords with a certain density. This applies from the main keyword to its derivatives, to its synonyms or LSI.
Keywords on YouTube determine the position of the content you create. This is an important point of YouTube SEO efforts.
For example, the keyword "how to make chili sauce". This keyword certainly has great competition. Those with more viewers and more followers will be at the top of the rankings.
If you want to maximize video content that has been or will be published, sees the keyword research guide below.
1.1. Find Keywords According to Your Niche
If you want to dive into the world of YouTube professionally, what you have to think about first is the niche or theme that you are good at.
Let's say you want to create a niche with an automotive theme. So, the keywords used can be about cars, reviews, and trials. Another example is if the niche is about tourism, keywords related to tourist destinations can be used.
These keywords are important to attract a large audience if your YouTube page is still relatively new. If it's been a long time and has a large fan base, uploading just one video can be trending.
However, if you are still a beginner, you have to work smart by maximizing keywords. Use tools like Google Trends to see what types of keywords you're targeting and their derived phrases.
Why should YouTube SEO use Google Trends?
With this tool, you will know how much or strong the competition is. Then it will also be seen how many times the keyword is searched each month. From this benchmark, you create structured content.
1.2. Analyze the Latest Trends
Take a look at the trends tab on YouTube. At certain periods the number one videos onwards have the same theme. For example, case reviews that are exciting or there are shocking events.
From there you can see that YouTube also applies a trend and from that trend, you can gain a lot of viewers.
There are two ways to see what trends are happening on YouTube. These two steps should be part of your YouTube SEO efforts.
First, from the autocomplete feature in the search field. Second, by immediately looking at the trends tab and accompanied by Google Trends. Sometimes what's hot on social media and you know online news can also be picked up.
So, making a video or collage of various information and images to make a video cannot be done haphazardly. You might be able to create your own trend of what is made. However, you can also take advantage of this trend to quickly grow your audience.
1.3. Keyword Collection on Google
About 20-40% of the traffic that goes to YouTube comes from organic searches on Google. Given the large portion of the search, it is recommended that you collect keywords that are widely used and according to your niche.
With the right keywords and an understanding of trends, optimization can be done more easily. However, original content must still be created so that your YouTube channel doesn't seem like a copycat or just imitating.
2. Create Best Quality Videos
Just like Google, YouTube's algorithm is complex and changes frequently. With the same keywords, it could be that your video is on the umpteenth search page and someone else's is at the top of the list.
In a YouTube search, the top videos are those that are deemed most relevant to the keyword. So, before doing various YouTube SEO optimizations with keyword research, you should know the types of videos YouTube likes.
2.1. Improve Editing Quality
The quality of editing also determines whether the video will rank high or even sink below. If video editing techniques are still bad, getting a lot of viewers will be difficult unless the content in it goes viral and lots of people are curious to see it.
2.2. Ensure Video Originality
Creating original content is important even though it is quite difficult. If you plagiarize, YouTube will know about it. Especially if there is video or music content that is copyrighted. The platform can take it down immediately or it can't be monetized.
Do not use the instant method. It's better to create quality original content. As long as the optimization is good and you are good at applying other YouTube SEO steps, the video will get lots of views.
2.3. Pay Attention to Duration
The length of the video determines whether the content is indexable with certain keywords. Some people monetizing always make videos above 5 minutes. Videos with this duration also have requirements to be monetized like those raised by Adsense.
2.4. Create Attractive Thumbnails
The packaging of the video must be attractive and contain anyone who happens to find it curious. This package includes thumbnails on the video. Don't upload videos, then release them without this section. Clickbait in words or interesting things from the video can be included in this section.
2.5. Consider Audience Taste
A quality video is needed to make many people like it and finally, want to share or be seen several times. The more videos viewed by YouTube users, the index of these videos will be very good.
With the same keywords, videos will easily appear on the YouTube search start page. The greater the number of subscribers you have, the greater the chance that it will appear at the very top.
Apart from managing videos, pay attention to the audience so they are more loyal and will continue to come back whenever there is new content.
3. Metadata Optimization
In the previous discussion, you said a lot of keywords or keywords. However, you don't know where to put those keywords yet. Does it have to be in the video or in the description, caption, tags, or the like?
In this section, you will discuss how YouTube SEO optimization is done and where keywords are placed. Here's the full review
3.1. Insert keywords in the title
Title and keyword rules also apply to videos uploaded on YouTube. You must create a title that includes the keyword, its derivatives, or synonyms.
Keywords in the title will be used as bait when searching. The more relevant the title is to the keyword, the more likely it will appear on the first page.
As many as possible keywords are in the first few characters. These are YouTube SEO tips that are important to optimize.
Generally, there is a limit of about 60 characters. If it's more than that, the title will automatically be truncated in YouTube search results. Of course, this would be very unfortunate, especially if the content is of high quality.
Next, try to have a title that contains keywords relevant to the content of the video. If it's not relevant and you're just playing around with clickbait, your video might be taken down or get a report. Even if there is clickbait, try to stay relevant to the content presented.
3.2. Video Description Optimization
In addition to the title, the targeted keywords must also appear in the description. Either way, don't leave the description field up to 1,000 characters long blank. Provide a description according to the video or enter a CTA (call to action) or solicitation.
In creating a description, try to include targeted keywords in the first 100 characters or the first 2-3 lines. That section will appear on the video before the viewer clicks on the words "Show more". Try to have keywords, CTAs, or other important things in that section.
Several people have also provided a transcript of the words that appear in the video. From there you can also enter the appropriate keywords. Do it right and carefully and don't let the targeted keywords become salty or typos.
3.3. Enter the Right Tags
Keywords are not only included in the description and also in the title. YouTube SEO optimization within the engine is also a must.
You need to include keywords that match the video and other related keywords in the tags. Tags help Google and YouTube to understand the context of your video. If keywords are maximized on those two things, optimization can run smoothly.
3.4. Provide Appropriate Hashtags
In addition to the tags that are not visible from the outside, you must also enter the appropriate hashtags or hashtags. This hashtag appears at the top of the title in the form of a hash followed by various appropriate words.
When a hashtag is clicked, YouTube will display videos with similar hashtags so that the search is more specific.
3.5. Create Thumbnails that Match the Video Content
Technology from Google, including YouTube, is very sophisticated in recognizing objects such as text in images. Therefore, it is recommended that you put keywords or related ones in the thumbnails. Put it proportionally and don't overdo it. This is an SEO effort for YouTube that probably hasn't been done a lot.
4. Promote Videos
After doing the various YouTube SEO methods above, has this task been completed?
The answer is of course not. There are many things that must be done to attract a large number of video viewers. The way to do this is through promotions. Here are some ways to promote the right videos.
4.1. Use Social Media Properly
Social media has an important role to carry out content marketing in any form, including video. All you have to do is share on your social media like Twitter or Instagram.
Provide links and video footage that contains summaries or parts that can make people curious. By doing that they will be interested in making clicks. This method is quite effective, although not as significant as organic search on YouTube itself.
4.2. Create a Community
If the channel or channels you have are large and have a large fan base, it's a good idea to start communicating. You can reply in the comments column or if there are many, just like as a sign that there is an interaction taking place.
4.3. Advertise Your Videos
If the videos you make are used for product campaigns with large funds, of course posting them is not enough. Since the goal is to get a lot of reaches, advertising can work. You can promote your videos through the Google AdSense advertising service. With Google AdSense, you can determine where ads will be displayed, one of which is YouTube.
5. Evaluate Your YouTube Videos
YouTube SEO is data-driven optimization. So, after carrying out the four steps above, there is still one step that is no less important, namely evaluation.
How do you evaluate YouTube videos on your channel?
Relax, YouTube already provides an analytics tool. Just go to your YouTube Studio then hover over the left and click on Analytics. You will find an image like this
![YouTube Dashboard Monetization Guide 2023 [Updated!]](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEifdLMFsguw7YD4VowagGztIDHz8GWVhveyFxfnOwOWwmIHNL7YSSwQHbYuB5H4AozzSd61xmQ7T0DpR4B6acMvOlVMFehCj9ZunVPJOkWd5Q0YH4TQhdO1dwbgmodCNrr8LQeKvtjJI1_jxtu2C65YabTd4GhEMeOlE7iao3sht4Wlsdzz6ly6BLy0Rg/w72-h72-p-k-no-nu/332675-P9UFKW-984.jpg)
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